Do you remember the last piece of writing that made you do something? Maybe it was a bar's chalkboard sign with an alcohol pun that made you stop in for a glass of wine. Maybe a sales rep sent you an email that resonated and made you schedule a demo. Perhaps you came across a … Continue reading 7 Steps to Better Copy: How to Hire a Freelance Copywriter
How can you crush your quarter and quota when your prospects go MIA? Use these 10 sales emails to get them back and buying.
I started 2017 so well when it came to hustling. I'd work my tech sales job during the day, then spend the evening on LetGo, OfferUp, Craiglist and eBay, buying and selling, with every intention of hitting Gary Vee's $20,017 flip goal. I did well for the first few weeks, diligently tracking my profits, margins … Continue reading Confessions of a Gary Vee 2017 Flip Challenge Dropout
If you’re looking for almost certain small business success, open a liquor store near a beach. That’s one small business lesson. But if you’re reading this, especially if you’re not looking to sell cheap vodka to college kids on spring break, you’re more likely hoping to find out what practical and actionable lessons could help … Continue reading Sell Booze at the Beach– And Other Lessons I Learned While Working With 200+ Small Businesses
Nobody really wants to look for a new job. It’s usually something we have to do-- like sitting through commercials on Hulu or accepting your coworkers friend request on Facebook-- even if it means employment, more money or a work/life balance. It falls into that uncomfortable Bermuda-triangle-like zone of financial stress, uncertainty and rejection. Add … Continue reading Staying Positive During a Job Search: A How-To Guide
Hitting up your local newspaper classified ads is probably not going to land you the job you want-- if any job at all. (Honestly, the days of newspaper job ads have probably been gone since people were wearing Members Only jackets unironically.) But as I work with entry-level job seekers, I hear my clients using a … Continue reading At Least 7 New Ways to Look For Work (That You Haven’t Tried Yet)
I was always a personal trainer skeptic. I'd go to the gym, lift weights and try to figure out what the machines did. And it showed: the results were underwhelming. When I moved back to Ohio after years in NYC, I went from walking ten miles each day to ten miles per month. I tried to … Continue reading 4 Big Reasons You Need a Career Coach For Your Next Job Search