Boost Your Sales by Avoiding These 16 Common Sales Email Mistakes

Bang for the buck, there’s no better sales tool than email with its 44:1 return on investment. It’s free or cheap—and the direct access to customers you achieve can rarely be rivaled by even the most accurate marketing campaign. So, why aren’t sales teams honing in on this and writing sales emails that work? About three … Continue reading Boost Your Sales by Avoiding These 16 Common Sales Email Mistakes

Sell Booze at the Beach– And Other Lessons I Learned While Working With 200+ Small Businesses

If you’re looking for almost certain small business success, open a liquor store near a beach. That’s one small business lesson. But if you’re reading this, especially if you’re not looking to sell cheap vodka to college kids on spring break, you’re more likely hoping to find out what practical and actionable lessons could help … Continue reading Sell Booze at the Beach– And Other Lessons I Learned While Working With 200+ Small Businesses

Staying Positive During a Job Search: A How-To Guide

Nobody really wants to look for a new job. It’s usually something we have to do-- like sitting through commercials on Hulu or accepting your coworkers friend request on Facebook-- even if it means employment, more money or a work/life balance. It falls into that uncomfortable Bermuda-triangle-like zone of financial stress, uncertainty and rejection. Add … Continue reading Staying Positive During a Job Search: A How-To Guide

At Least 7 New Ways to Look For Work (That You Haven’t Tried Yet)

Hitting up your local newspaper classified ads is probably not going to land you the job you want-- if any job at all. (Honestly, the days of newspaper job ads have probably been gone since people were wearing Members Only jackets unironically.) But as I work with entry-level job seekers, I hear my clients using a … Continue reading At Least 7 New Ways to Look For Work (That You Haven’t Tried Yet)

Instagress is Dead– but My Love for Instagram is Revived

Last week, I began seeing rumblings that beloved Instagram "bot", Instagress, was offline. Posts on Reddit anxiously mentioned clients' Instagram traffic slowing drastically, the site wasn't working, their Facebook page disappeared-- and then Instagress announced the shutdown. I'm open to correction here, but it sounds as if Instagram didn't take too kindly to Instagress violating Instagram rules. I used … Continue reading Instagress is Dead– but My Love for Instagram is Revived